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Case study: scrap metal recycling, Dublin

Number 1 on Google in Dublin, 147% more leads

McGovern Metals has been recycling in Dublin since 1950. We rebuilt their website, run their content every month, and built them a second brand that sends calls and WhatsApp enquiries straight to the yard.

McGovern Metals, Recycling since 1950
147%more leads since launch
No. 1on Google for scrap metal searches in Dublin
1

Upgraded their own website

A clear page for every metal they buy, opening hours, directions to the yard and a click-to-call button on every screen. Their old web addresses point to the new pages, so the Google history they built over years carried across.

2

Manage the content every month

We write the posts that answer what people search for: what a yard pays for copper, how to strip cable, what to bring and what to leave at home. We keep the Google listing fresh and reply to reviews. That is what moved them to number one.

3

Created a sister brand: Scrap Copper Prices Dublin

A live price site showing today’s scrap metal prices in Dublin, part of the Scrap Copper Prices Today network where each area has one franchise yard. McGovern Metals holds Dublin. Anyone who checks a price sees their name, their number and a WhatsApp button. Calls and messages go straight to the yard.

See scrapcopperpricesdublin.ie →
How the leads flow

Two front doors, one yard

Whichever site a customer lands on, the call or message goes to the same place.

Front door 1

mcgovernmetals.ie

Searches like “scrap metal Dublin” and “sell copper near me”. Service pages, hours, directions, reviews.

Front door 2

scrapcopperpricesdublin.ie

Searches like “copper price today”. Live Dublin prices, powered by McGovern Metals. Part of the Scrap Copper Prices Today network.

The yard

Calls and WhatsApp enquiries, straight to McGovern Metals

No forms to check, no portal to log into. The phone rings or WhatsApp pings.

Results

What changed

147%

More leads overall since launch, across both sites

No. 1

On Google in Dublin for their main scrap metal searches

Cited in Google’s AI Overviews

When Google answers a question about scrap prices in Dublin with its own summary at the top of the page, McGovern Metals is one of the sources it names.

Keith Stewart O’Brien, Yard Manager, beside the McGovern Metals and Scrap Copper Prices Dublin signs at the yard
“I’ve run this yard since 1985, and securing the exclusive Scrap Copper Prices Dublin franchise transformed our trade volume almost immediately. Between Eamon ranking us #1 on Google and AI Overviews actively recommending our live prices, our calls and WhatsApp inquiries have skyrocketed.”
Keith Stewart O’BrienYard Manager, McGovern Metals, Dublin
Could this work for you?

Most businesses need the first two steps

A website built around how you take enquiries, and monthly content that keeps you climbing. That is the Managed Website package. A sister brand is for businesses where customers search for a price or a comparison before they search for a name. Ask us and we will tell you straight.

Other scrap yards

Want your area on Scrap Copper Prices Today?

One yard per area. If yours is free, we can set you up the same way.

Become a franchise yard →

Find out how you look to someone searching right now

A free website check. We look at your site, your Google listing and your speed on a phone, then tell you plainly what we'd fix. No obligation.